A cute way to show your customer you care! |
What is customer service? Well, it's the way we treat our customers, referrals and hostesses. It's how we relate to them, how we make them feel. Do we make them feel like they are very special, or do we just splatter our business all over them...you know, sell, sell, sell? Customer service is built on relationships. Getting to know your customers and hostesses will reap many benefits in years to come and build referrals. Remember its all about them! As a business owner, its our job to see to it that we are able to solve the problem that the customer is having. What are their needs and desires?
So, let say you have a party booked. You already know the company has set rewards for her if she gets X amount in purchases or sales. But, does that make it personal? One of the first things to do when you meet with your hostess to give her the party packet, is to sit down with her for a few minutes. Help her make up her list. Chat with her, get to know her and what type of guests she will have. Help her with a theme (have examples ready!). Then hand her a little bag with something in it just for her for having the party. Did you know that by doing this, party retentions are more than 60%? As you know many hostesses back out for various reasons. However, by meeting with her personally, and handing her a little gift at the time of your meeting, chances are very good that she will go out of her way to have that party.
What can you hand her? I use cello bags with cute designs, tied with a matching curly ribbon. Depending on what you are selling, you can put a couple of small samples inside, with a coupon for a discount on one of the items in the catalog, a piece of candy and some filler. Does your candle company have small size candles? Does your body care company have sample packets? So basically, pick a small sample that will fit in the bag, nothing that will break the bank, something specific to your company, and something she will appreciate, along with a coupon, maybe 25% off any item in the catalog or any item over a certain dollar amount, a pen, key chain or piece of candy, and some filler . Make it cute and inviting.
Now what about the person you meet when you are out and about. Do you stand there and just talk about you while throwing a catalog in her face? How about trying this. See if you have the solution to her problem, or have something she might be interested in. How fun for her to receive a little cello bag with your flyer or catalog, small sample - you know, those little sample scent thingies (or pen, key chain, etc), a piece of candy, or discount coupon and your business card handed to her instead of just that catalog! I have been on the receiving end of this before and have felt the meeting to be very personal, plus it was so much fun opening my little gift! Would I buy from her? You betcha! And if I didn't I was sure to pass on her information to a friend. (networking at its finest!)
I have left these little gifts on the table at restaurants for the waitress, for the teller at the bank, for the hair dresser at the salon, etc. I never spent more than a dollar or two for my little gift.
Customer service is the key to a successful business. Not only will you have repeat business, but they are going to tell their friends about how nice you were, how you followed up, the cute little gift they got, and how special they were made to feel! Or not?
By the way, I get all of my bags, ribbons, fillers, boxes and more at Cello In a Box! Very inexpensive, great quality, excellent service!
Wishing you abundant success!
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